Saks Arrives on Amazon.
A first-of-its kind partnership; combining the world’s best fashion, and fast, free delivery.
Launch Campaign
A campaign to launch a first-of-its-kind partnership, offering an exclusive Saks storefront page on Amazon Luxury stores. Campaign imagery centered on surprising ways to deliver Saks fashion.
Interactive Store Windows
Featuring a mobile-only interactive shopping experience developed in tandem with Amazon, exclusive to the launch campaign, featuring a touch-responsive 3-D parallax effect for immersive shopping and product interaction.
Campaign Video
A 30-second broadcast spot anchored the campaign, with each fantastical vignette featured in its own short form ad placement on streaming platforms and paid social channels.